The first thing that you want is to impress the visitors who come to your website. Whatever products or services you offer, you want them to become customers and generate sales. Just imagine how easy it is for people to purchase everything online in just one click without having to leave their house.
However, a poorly designed website can scare them away. Instead of establishing trust and confidence, you will do the opposite. If you want to develop your brand, you might want to redo your web’s design.
What Is a Well-Designed Website?
According to Stanford research, 75% of customers admit they judge a company’s credibility based on their website design. The bottom line is, your website should be the only one customers see. So, here are some principles of what makes a good website you could follow:
- With clear purpose
- Aesthetically pleasing
- Simple but attractive
- With relevant and original content
- Easy and organized navigation
- Grid-based layout
- Visual hierarchy
- F-shaped pattern reading
- Faster loading time
How to Increase Your Sales Through Web Design
1. Make Your Call to Actions (CTAs) Unique
If you want to boost sales with web design, focus on your calls to action. Remember that when potential customers are interested in your products or services, they will take the next step. In short, they will look for CTAs to guide them on how to proceed. Ensure that your CTAs pop off your page.
2. Utilize High-Quality Visuals
When using imagery, pick photographs, illustrations, videos, or all forms of graphics that express your brand’s personality. Keep in mind that the visuals are the first thing audiences see on your website, so you must use high-quality images.
For instance, if your product images are not high-quality, your audience might not see them, which makes them think your website is not trustworthy. In addition, make sure that your photos are original.
3. Improve the Speed of Your Website
If your site doesn’t load quickly, chances are you will lose sales. Did you know that $2.6 billion in revenue is lost annually because of a slow-loading website? If you want to check your page’s current load time, input your URL to Google PageSpeed Insights. You can follow Google’s suggestions on how you can improve your speed and see how it goes.
4. Ensure an Organized Navigation
Create organized navigation so that people can find your products or services easier and faster. You can make separate categories depending on your products or services. Perhaps use broad categories, and under these are related subcategories.
5. Integrate Responsive Design
Nowadays, people use various devices to go online. You want to ensure that they can access your website with any device, including mobile phones and desktop computers. For instance, if an audience visits your website on their phone, responsive design ensures that it adapts to the screen’s smaller size.
6. Make It Simple
Nothing beats simplicity when it comes to user experience and website disability. Consider the color, type, and imagery. Find a color palette that matches your brand and influences your potential customer’s behavior towards your business. Also, it’s always best to use up to three different fonts on your website.
Hiring Top Web Designers
If you are looking forward to increasing your sales through web design, you might want to leave it to the experts. First and foremost, set a budget and choose what kind of designer you want that fits your brand. You should look at their portfolio, read client testimonials, and check out their pricing.
On top of these, ask if they have other services and make sure that they have a branding strategy and execution.